Social Media: Identify the (major) 4 types of negative feedback

September 7, 2010

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When utilizing social media, know that good things don’t always happen to good people/groups/businesses.  While social media is a great, rather inexpensive way to promote and enhance your brand, remember that it is very possible that bad will come right along with the good.  Being able to first identify, and then reacting in the right […]

Social Media: Negativity in history

September 4, 2010

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For most, when we think of social media, we think of it being the latest and greatest, and a relatively cheap form of marketing.  It goes without saying that social media brings in potential for both positive and negative feedback.  All feedback requires attention (not JUST the negative, otherwise where does the engagement ever come […]

Technology killed the communication barrier

September 2, 2010

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I know I was going to write about negative feedback, and I really will get to that.  However, I read this story a few days ago, and it’s still on my mind enough to feel the need to share.  You can find the article here: http://www2.nbc4i.com/lifestyles/2010/aug/18/email-too-slow-wristwatches-pointless-college-fres-ar-197707/ Good old Wisconsin!  While Wisconsin isn’t known for being […]

The negative side of social media

August 31, 2010

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If you look online for companies who provide social media services, you will most likely see that they offer a monitoring service.  This is vital to your social media strategy.  Monitoring your brand online for both positive and negative feedback is something that every company and individual needs to do – even those who choose […]

Social Media Services, what your brand says about you.

August 30, 2010

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  Like my company, The Career Effect, there are many start-ups popping up to compete with established marketing firms in the area of social media.  Most established marketing firms have a good customer base, and have done an excellent job branding themselves within their industry.  However, if you are known as a traditional marketing resource, when […]

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